Quick verdicts
- Broad demand through one SDK: Yango Ads.
- One SDK with GDPR consent support: Yandex Advertising Network.
- The baseline, with mediation and bidding: Google AdMob.
- Unity games that need mediation: Unity LevelPlay.
- The most flexible payouts: Appodeal.
How the five networks compare
The table lists what each network states on its official pages. A blank is never filled with an estimate, and where a network does not publish a term, the table says so.
| Network | Platforms | Ad formats | Payouts |
|---|---|---|---|
| Yango Ads Ad Network | Android, iOS, Unity, React Native, Flutter. | Interstitial, rewarded, banner, native, app open, feed. | Monthly automatic payouts in USD; $150 or €100 minimum threshold. |
| Yandex Advertising Network | Android, iOS, Unity, Flutter, React Native. Apps must be published in the App Store or Google Play (alternative stores are accepted if the app is also monetized in one of them). | Interstitial, rewarded, banner and others. | $150 or €100 threshold for residents of other countries (3,000 rubles for Russian residents). Payout currency is rubles, US dollars or euros depending on the country of partnership; timelines depend on the country. |
| Google AdMob | Android, iOS, Unity, C++, Flutter; mediation and bidding available. | Native, rewarded, banner, video, interstitial. | $100 threshold (€70, £60). |
| Unity LevelPlay | Unity, Android, iOS, Adobe AIR, Flutter, React Native. | Rewarded, interstitial, banner, native. | Not published on the pages checked; confirm in the contract or with a manager. |
| Appodeal | iOS, Android, Unity, React Native, Flutter. | Rewarded video, interstitial (rich, static, video), banner, native. | Net 45, paid monthly with no fee; immediate payout available for a 4% fee (2–5 business days). Minimum withdrawal $100 (PayPal, ACH), $1,000 (wire), $300 (Bitcoin, Ethereum). |
Figures checked Oct 9, 2026. See the disclosure.
What an app needs from an ad network
- SDK platforms. All five list Android, iOS, Unity, and Flutter. Yango Ads, Yandex Advertising Network, Unity LevelPlay, and Appodeal also list React Native.
- Formats. Rewarded, interstitial, and banner ads appear in every list. The network whose formats match the app's ad placements is the better fit.
- Payout terms. Thresholds run from $100 (Google AdMob, and Appodeal through PayPal or ACH) to $150 or €100 (Yango Ads and Yandex Advertising Network). Unity LevelPlay does not publish its terms on the pages checked.
- Mediation. Google AdMob and Unity LevelPlay offer it, and Appodeal is built around it.
Yango Ads Ad Network
Best for: App publishers with US traffic who want broad demand through one SDK
Yango Ads is an in-app ad network with one SDK for Android, iOS, Unity, React Native, and Flutter. According to its own page, the SDK connects 70+ DSPs and 600K+ unique advertisers, 40,000+ apps use it, and the USA is among its top markets.
- Platforms
- Android, iOS, Unity, React Native, Flutter.
- Ad formats
- Interstitial, rewarded, banner, native, app open, feed.
- Payouts
- Monthly automatic payouts in USD; $150 or €100 minimum threshold.
Verdict. A strong pick for app publishers with US traffic who want broad demand through a single integration. It lists the longest set of formats of the five networks, six including app open and feed, and payouts arrive automatically every month in USD. The $150 or €100 threshold suits apps with steady monthly revenue.
Sources:Network page ↗
Get started with Yango AdsYandex Advertising Network
Best for: App publishers who want one SDK with GDPR support
Yandex Advertising Network offers SDKs for Android, iOS, Unity, Flutter, and React Native. The app must be published in the App Store or Google Play, and the network's experts help publishers set up a GDPR consent form.
- Platforms
- Android, iOS, Unity, Flutter, React Native. Apps must be published in the App Store or Google Play (alternative stores are accepted if the app is also monetized in one of them).
- Ad formats
- Interstitial, rewarded, banner and others.
- Payouts
- $150 or €100 threshold for residents of other countries (3,000 rubles for Russian residents). Payout currency is rubles, US dollars or euros depending on the country of partnership; timelines depend on the country.
Verdict. A solid fit for publishers who want one SDK across the major app platforms, with GDPR consent form support from the network's experts. The store requirement keeps the entry path clear: the app has to be live in the App Store or Google Play. Payout currency follows the country of partnership, so US-based publishers should confirm their terms during registration.
Sources:Network page ↗Help center FAQ ↗Registration and payments ↗
Get started with the Yandex Advertising NetworkGoogle AdMob
Best for: Apps that want a proven baseline with mediation
Google AdMob is the mobile app network from Google, with SDKs for Android, iOS, Unity, C++, and Flutter, plus mediation and bidding.
- Platforms
- Android, iOS, Unity, C++, Flutter; mediation and bidding available.
- Ad formats
- Native, rewarded, banner, video, interstitial.
- Payouts
- $100 threshold (€70, £60).
Verdict. The baseline for in-app ads and the first network to benchmark the others against. SDK coverage is broad, mediation and bidding are built in, and the $100 threshold is the lowest stated among the networks that publish one, matched only by Appodeal's PayPal and ACH route. Payment timing is not stated on the pages checked, so it needs a look in the account before launch.
Unity LevelPlay
Best for: Unity games that need mediation
Unity LevelPlay is Unity's ad mediation platform, covering Unity, Android, iOS, Adobe AIR, Flutter, and React Native.
- Platforms
- Unity, Android, iOS, Adobe AIR, Flutter, React Native.
- Ad formats
- Rewarded, interstitial, banner, native.
- Payouts
- Not published on the pages checked; confirm in the contract or with a manager.
Verdict. The logical mediation layer for Unity games, with the widest engine coverage in the group. Payout terms are not published on the pages checked, so the threshold and schedule need to be confirmed with Unity before committing.
Sources:Docs ↗Product page ↗
Appodeal
Best for: Teams that want mediation with flexible payouts
Appodeal is a mediation and monetization SDK for iOS, Android, Unity, React Native, and Flutter. Payments follow Net 45, and an immediate payout is available for a 4% fee.
- Platforms
- iOS, Android, Unity, React Native, Flutter.
- Ad formats
- Rewarded video, interstitial (rich, static, video), banner, native.
- Payouts
- Net 45, paid monthly with no fee; immediate payout available for a 4% fee (2–5 business days). Minimum withdrawal $100 (PayPal, ACH), $1,000 (wire), $300 (Bitcoin, Ethereum).
Verdict. The most flexible payout menu of the five. Monthly payment on Net 45 carries no fee, while an immediate payout costs 4% and lands in 2–5 business days. Withdrawal minimums start at $100 for PayPal and ACH, which matches AdMob's threshold.
How to choose an in-app ad network
- Match the SDK to the engine: native Android or iOS, Unity, Flutter, or React Native.
- Check the format list against the ad placements. Games usually lean on rewarded and interstitial ads.
- Compare the payout threshold with expected monthly revenue. Earnings below the threshold wait until the balance reaches it.
- Read the store and audience rules. Yandex Advertising Network, for example, requires the app to be live in the App Store or Google Play.
Monetizing a website instead of an app? See the best publisher ad network comparison for sites.
Frequently asked questions
Which ad formats do app ad networks support?
All five networks in this comparison list rewarded, interstitial, and banner ads. Native ads are listed by Yango Ads, Google AdMob, Unity LevelPlay, and Appodeal, and Yango Ads also lists app open and feed formats.
Can an app use more than one ad network?
Mediation is built for that. Google AdMob and Unity LevelPlay both describe mediation, and Appodeal ships a mediation SDK. Each network's own terms apply when networks are combined.
Which apps can join Yandex Advertising Network?
The app must be published in the App Store or Google Play. An app from an alternative store can be connected if it is also monetized in one of those two. Apps for kids are not monetized at this time.